What is partner business ?
An interesting phenomenon is the affiliate program of the internet business, there 're so many websites that dedicate to write products review and recommendation articles without asking direct return from the reviewed product company , they even use adword to promote other company 's products with their own money voluntarily!
The question is who is behind all of these and why they're doing it!
The answer is the lucrative incentive that the affiliation program owner promise to give bonus to people who help them to sell the products by putting advertisement on their website, This kind of incentive has made every possible individual its partners and could increase their revenue repidly.
In fact , the well know google adsense is also the largest affiliate program broker who provide a platform for both the advertiser and the publisher! This business model has been proved to be very successful !
Because It is a good model of partner business!
According to Gartner report,
"By 2010 65 percent of revenue for global 2000 enterprises will be driven or influenced by indirect demand-network partners"
What is a partner?
A partner is a independant individual or company with her own interest, So the only reason for them to sell product for you is the incentive or commison they get by selling it.
And here 's an example
"Our company 's product is the best in the market, why our partner is more willing to sell our competitor's product even their product suck!"
Why? the reason is so obvious. Because our competitor offer better commission for them today or in the long term!
I have been in the software partner business for a few years and used to be shocked by our partner 's more willing to sell our competitor 's product even it is so obvious that our product is dominant in the market!
But Now I come to understand
"No incentive, No partners!"
Remember that they 're a group of independant people with their own interest and they 're not your employee!