Partner overview

Different Partner type and partner value in software business

There 're different types of partners in the market, Usually we label the company with the products as the 'brand owner'. and the vendors which help the 'brand owner' sell their product as the partners.
In software industry, We usually devide the partners into two major category:

  • VAD: value added distributor
  • SI/ISV: system integrator/indepentdant software vendor, or partners who use our product to build solution or applications

VAD partnerRead more

Partner profile in software industry

Partner is an very important asset for software product company. Because customer usually need business solution for his own requirement. Usually a software product is only the combination of general features for common requirement and it is rare case that a product will fully meet the requirement of the customer without and customization. That is where software partner come in the place. To do customization according to the specific requirement for the customer.Read more

What is partner business ?

An interesting phenomenon is the affiliate program of the internet business, there 're so many websites that dedicate to write products review and recommendation articles without asking direct return from the reviewed product company , they even use adword to promote other company 's products with their own money voluntarily!
The question is who is behind all of these and why they're doing it!Read more

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